Ticket sales for Edinburgh’s main winter festival have more than doubled in the space of five years, according to new figures. Organisers have revealed that three quarters of a million tickets were sold for events in the city’s official Christmas programme for the first time.
Several new additions to the line-up of the six-week festival are thought to have helped boost sales by 13 per cent in the space of 12 months alone The winter festival was run for the fifth year in a year by promoters Underbelly, who sold 387,462 tickets in the first year of its contract in 2013. A record 781,520 tickets were sold for events in the most recent festival, with footfall figures believed to be up by at least 25 per cent over the same period. A new “frozen museum” attraction on George Street, an 80 metre tall “drop tower” which was visible across the city and the first ever festive run for hit Fringe cabaret show La Clique were all added to the programme this year.
The facade of General Register House, a prominent landmark at the corner of Princes Street and the Bridges, was turned into a giant advent calender during the festival.
Underbelly won permission to turn St Andrew Square garden into a temporary ice rink for the Christmas festival, despite a controversial ban on Fringe shows being staged there last summer.
See Edinburgh in a brand new light this New Year! Take a literary journey through the city, and read a new story, New Year’s Resurrection, by leading Scottish writer Val McDermid told through projections onto Edinburgh’s buildings and landmarks.
Free event, no ticket required
In the first UNESCO City of Literature, Edinburgh’s Hogmanay and Edinburgh International Book Festival have commissioned Val McDermid to write a short story that will be told through projections onto buildings and landmarks around Edinburgh. McDermid will collaborate with dramaturg, Philip Howard, Edinburgh based projection company Double Take Projections and some of Scotland’s best soundscape artists to bring the story to life.
Message from the Skies runs from New Year’s Day to Burns Night.
Explore the city as you read, starting from The Signet Library, moving from location to location to discover the next part of the story. Each building or landmark is its own chapter, so you can enjoy the whole story in one evening or over a period of time.
The accompanying app, available at the App Store (iOS) and Google Play (Android), translates the story into seven languages (French, German, Italian, Japanese, Polish, Simplified Chinese and Spanish) and an audio description will be available for visually impaired visitors.
See the winning entries of the Message from the Skies Short Story Competition projected from 02.01.18 at 4pm – 5pm daily at three of the locations in the story.
Commissioned and presented by Edinburgh’s Hogmanay and the Edinburgh International Book Festival.
Produced by Underbelly and Pearlfisher, in partnership with Edinburgh UNESCO City of Literature Trust.
Funded by Creative Scotland through the Scottish Government’s Edinburgh Festivals EXPO fund.