Ticket sales for Edinburgh’s main winter festival have more than doubled in the space of five years, according to new figures. Organisers have revealed that three quarters of a million tickets were sold for events in the city’s official Christmas programme for the first time.
Several new additions to the line-up of the six-week festival are thought to have helped boost sales by 13 per cent in the space of 12 months alone The winter festival was run for the fifth year in a year by promoters Underbelly, who sold 387,462 tickets in the first year of its contract in 2013. A record 781,520 tickets were sold for events in the most recent festival, with footfall figures believed to be up by at least 25 per cent over the same period. A new “frozen museum” attraction on George Street, an 80 metre tall “drop tower” which was visible across the city and the first ever festive run for hit Fringe cabaret show La Clique were all added to the programme this year.
The facade of General Register House, a prominent landmark at the corner of Princes Street and the Bridges, was turned into a giant advent calender during the festival.
Underbelly won permission to turn St Andrew Square garden into a temporary ice rink for the Christmas festival, despite a controversial ban on Fringe shows being staged there last summer.